Sixteen ways to create.

Half on camera, half behind it. Each one wins in a different way, and gets stuck in a different way.

On camera, teaching. People follow them to get better at something.

On camera, entertaining. People follow them for them.

Behind the lens, teaching. People follow them for what they know and make.

Behind the lens, entertaining. People follow them for how their work feels.

How the test sorts you.

On camera or behind the camera

You're the reason people watch. Your face, voice and energy carry the video.

The work is the reason people watch. Your eye, voice or edit carries the video.

Teaching or entertaining

People leave knowing something they didn't. They save and send.

People leave feeling something they didn't. They laugh, rewatch and tag.

Your life or a subject

Your life is the content. People follow you for you.

A topic is the content. People follow you for what you know or make.

Polished or raw

Planned, shot and edited with care. Fewer posts, each one built.

Caught in the moment and posted fast. More posts, each one real.