About ClipScore
About Updated October 14, 2026
An AI growth assistant for Instagram creators: what it does, what it costs, and what it will never promise.
What ClipScore is
ClipScore is an AI growth assistant for Instagram creators. It reads your account and your niche, finds content ideas that fit your style, and writes strategy and scripts in your voice.
You start with your Instagram handle. ClipScore reads your recent Reels, works out what is landing for you and what is holding the rest back, and helps you decide what to post next: trends and formats worth trying, hooks, scripts with shot by shot filming direction, and a posting calendar, all written in your own voice. Everything lives in ClipScore Studio, so the plan, the scripts and the results stay in one place.
Who it is for
Instagram creators who want a clear plan for what to post next, from people starting an account to established creators, coaches and small brands who post Reels. It is built for one person running their own account, and social teams can use it the same way.
What it does
- Reads your account: your recent Reels against your own usual views, your hooks, production and pace.
- Finds trends and proven formats that fit you. On Pro and Max, its answers are shaped by creators matched to you.
- Plans your content mix around your goals, with a posting calendar.
- Writes ideas, hooks and scripts with filming direction, in your voice.
- On Pro and Max, breaks down your Reels and checks its advice against how your posts actually did.
How it works
- Enter your Instagram handle. Public accounts work without connecting anything.
- ClipScore reads your recent Reels and what tends to work for creators like you.
- You get ideas, hooks and scripts written in your voice, with a plan for when to post them.
- You film and post.
- ClipScore looks at how the posts did and adjusts the next recommendation.
What it does not do
- It does not promise views, virality or followers. Nothing honest can.
- It does not buy followers or automate likes, comments or follows.
- It does not copy other creators' scripts. References are inspiration, and your voice stays yours.
- It supports Instagram only today.
Plans and pricing
ClipScore has three plans: Free at $0, Pro at $39 a month or $390 a year, and Max at $89 a month or $890 a year. Prices are in USD and no card is needed to start.
See what each plan includes or start with a free Instagram account audit.
Questions
- What is ClipScore?
- ClipScore is an AI growth assistant for Instagram creators. It reads your account and your niche, finds content ideas that fit your style, and writes strategy and scripts in your voice.
- Who is ClipScore for?
- Instagram creators who want a clear plan for what to post next, whether they are starting out or already have an audience. Coaches, small brands and social teams who post Reels can use it the same way.
- Which platforms does ClipScore support?
- Instagram only, including Reels. TikTok and YouTube Shorts are not supported today.
- Is ClipScore free?
- Yes. There is a free plan and no card is needed. It includes a quick audit of your account, strategy, scripts, a posting calendar and chat with ClipScore, and your first 2 strategies and scripts run at premium quality. Usage on Free is limited.
- How much does ClipScore cost?
- Free costs $0. Pro costs $39 a month or $390 a year. Max costs $89 a month or $890 a year. Prices are in USD, and yearly billing gives you 2 months free.
- What is the difference between Pro and Max?
- Pro gives you 4x Free's monthly allowance, premium quality on every strategy and script, a full audit that stays current as you post, Reel breakdowns, profile reviews, advice checked against how your posts actually did and answers shaped by 3 creators matched to you. Max adds 13x Free's allowance, 3 active Creator Blueprints from the ClipScore library with one new Blueprint each month, and answers shaped by 6 creators matched to you.
- What does the free Instagram account audit do?
- It reads your recent Reels and, once at least five of them have view counts, writes up what is working and what to look at next. It takes about three minutes, works on public accounts, and needs no account or card.
- Will ClipScore make my Reels go viral?
- No tool can promise that, and ClipScore does not. It helps you make better informed content: it explains what is working for you and in your niche, writes ideas and scripts that fit you, and on paid plans checks its advice against how your posts actually did.
- Does ClipScore copy other creators?
- No. ClipScore studies why a format works and writes original content in your own voice. Creators you add are treated as inspiration, and ClipScore asks before changing your direction.
- How is ClipScore different from Instagram Insights?
- Insights shows your numbers. ClipScore explains them, compares your posts with your own usual results, and turns that into the next idea, script and posting slot.
- Is ClipScore affiliated with Instagram or Meta?
- No. ClipScore is an independent service made by ClipScore, Inc., and it is not endorsed by, sponsored by or affiliated with Meta or Instagram.
- Is ClipScore the same as CLIPScore, the AI metric?
- No. CLIPScore is a research metric for scoring image captions. ClipScore at clipscore.ai is an AI growth assistant for Instagram creators.
The company
ClipScore is made by ClipScore, Inc., a Delaware corporation. Write to team@clipscore.ai or reach a person; a human reads every message.
Free for everyone: the creator personality test, the 16 types of content creators and the guide to using AI for social media, and every guide for Instagram creators.
Your data
ClipScore reads public Instagram data, and account data only when you connect your account through Instagram's official login. You can request deletion of your account and data at any time; the deletion policy explains what is removed, what is kept and when. Read the Privacy Policy, the Terms of Service and how data deletion works.
About the name
ClipScore at clipscore.ai is not related to CLIPScore, the image captioning metric from academic research, and is not affiliated with other products that use a similar name. ClipScore is not affiliated with Meta or Instagram.